Category: SAP Qualtrics

SAP Qualtrics – Passing parameters from Marketing Cloud to Survey

. SAP Qualtrics by Claudio Goulart . Leave a comment

This document has the objective of demonstrating how to pass some parameters from the Marketing Cloud to Qualtrics.
It will focus on sending an email to the Customer with Survey URL, with parameters as Customer ID or others.
The proposal of this approach is complementing the article “SAP Qualtrics – Survey integrated with Marketing Cloud”,
and you can find it in “Modulo CRM”.

I hope you enjoy it!!

Content

  1. Customization
    1.1. Overview
    1.2. Creating a Qualtrics Survey
    1.3. Testing the Survey with parameters
    1.4. Download the Survey data
    1.5. Analyzing the Survey data

Article: https://www.modulocrm.com.br/wp-content/uploads/2019/10/SAP-Qualtrics-Passing-parameters-from-Marketing-Cloud-to-Survey.pdf

SAP Qualtrics – Marketing Cloud integrated with Survey

. SAP Qualtrics by Claudio Goulart . Leave a comment

SAP Qualtrics – Marketing Cloud integrated with Survey

This document has the objective to give an overview of the integration between SAP Marketing Cloud and the recent SAP´s acquisition. Qualtrics.
Qualtrics is a Survey´s solution and it´s amazing what it can do with Customer Data, Distributions and Data Analytics

I hope you enjoy it!!

Content

  1. Customization
    1.1. Overview
    1.2. Creating a small Survey to demonstrate the integration
    1.3. Cloud Platform Integration
    1.4. Marketing Cloud – Segmentation

Article: https://www.modulocrm.com.br/wp-content/uploads/2019/10/SAP-Qualtrics-Survey-integrated-with-Marketing-Cloud.pdf