SAP Qualtrics – Passing parameters from Marketing Cloud to Survey

This document has the objective of demonstrating how to pass some parameters from the Marketing Cloud to Qualtrics.
It will focus on sending an email to the Customer with Survey URL, with parameters as Customer ID or others.
The proposal of this approach is complementing the article “SAP Qualtrics – Survey integrated with Marketing Cloud”,
and you can find it in “Modulo CRM”.

I hope you enjoy it!!


  1. Customization
    1.1. Overview
    1.2. Creating a Qualtrics Survey
    1.3. Testing the Survey with parameters
    1.4. Download the Survey data
    1.5. Analyzing the Survey data


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